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The first-time economy began with the "first store economy". In 2015, Shanghai took the lead in proposing to seize the first store economy. Compared with the first store economy, the connotation of the first-time economy is richer. The starting economy emphasizes the whole process of chain development, which not only brings short-term effects such as new product release activities and brand display to the city, but more importantly, it forms an industrial ecosystem around new products, new formats, new models, and the gathering of first stores and headquarters, and gradually builds a complete system network of new product research and development, release, display, promotion and sales.

Third, the development of the starting economyFirst, the concept of starting economyFirst-time economy refers to the economic activities of enterprises such as releasing new products, launching new formats, new models, new services and new technologies, and opening the first store. First-time economy refers to the economic activities of enterprises such as releasing new products, launching new formats, new models, new services and new technologies and opening the first store. This economic form emphasizes the "first time", including the first release and display of new products, new technologies, new services, new formats and new models. Starting economy not only pays attention to the first activity, but also emphasizes the whole chain development process, including the complete system of new product research and development, release, display, promotion and sales. It has the characteristics of fashion, quality and trendy, conforms to the trend of consumption upgrading and the requirements of high-quality development, and is an important embodiment of regional business vitality and innovation ability.

The development of the initial economy can promote the development of related industries and consumption upgrading, and promote economic growth. For example, enterprises can attract consumers' attention and stimulate consumer demand by launching new products, new technologies, new services, new models and new formats, thus driving the development of upstream and downstream industries and related fields.2. Chain development Chain development: not only pay attention to the first activity, but also emphasize the whole chain development process, including the complete system of new product research and development, release, display, promotion and sales.Second, the characteristics of the starting economy